buds@bookkeepingbuds.com
*** FREE ***
The Art and Science of Pricing explores the key components of a pricing strategy...profitability and "perception" in the customers mind.
The goal of this session is to:
· * Explain the importance of defining product cost, margin, expense and profit as part of the pricing strategy
· * Using a proforma when developing the price position
· * Determine methods of analyzing competition
· * Determine the use of target customer life styles and demographics in pricing
· * Evaluate the differences between customer perception and reality
· * Define the price-value relationship of the product or service
· * Determine the importance of the brand and claiming a market position
· * Developing the marketing program based on - Product, Place, Price and Promotion
· * Exploring promotional programs based on price
· * Testing the pricing strategy before implementation
Sponsored by FoxValley Score
Register here:
https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eehutoew22ff601a&oseq=&c=&ch=
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