THE ART AND SCIENCE OF PRICING

  • Wednesday, October 18, 2017
  • 7:00 PM - 8:30 PM
  • Wheaton Public Library 225 Cross Street Wheaton, IL 60187

*** FREE *** 

The Art and Science of Pricing explores the key components of a pricing strategy...profitability and "perception" in the customers mind.

The goal of this session is to:

· * Explain the importance of defining product cost, margin, expense and profit as part of the pricing strategy

· * Using a proforma when developing the price position

· * Determine methods of analyzing competition

· * Determine the use of target customer life styles and demographics in pricing

· * Evaluate the differences between customer perception and reality

· * Define the price-value relationship of the product or service

· * Determine the importance of the brand and claiming a market position 

· * Developing the marketing program based on - Product, Place, Price and Promotion

· * Exploring promotional programs based on price

· * Testing the pricing strategy before implementation

Sponsored by FoxValley Score

Register here:

https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eehutoew22ff601a&oseq=&c=&ch=


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