How to price it right

  • Tuesday, December 05, 2017
  • 8:00 AM - 9:30 AM
  • Oswego Public Library 32 Jefferson St Oswego, IL 60543

*** FREE ***

This workshop is designed to help existing businesses and startup's to develop a pricing and marketing strategy that will maximize sales and margin while remaining competitive in the market place. 

 Discussion Topics: 

* Defining product cost, margin, expense & profit as part of the pricing strategy 

* Using a proforma when developing the price position 

* Determine methods of analyzing competition 

* Determine the use of target customer life styles and demographics in pricing 

* Evaluate the differences between customer perception and reality.

* Define the price-value relationship of the product or service 

* Determine the importance of the brand and claiming a market position 

* Developing the marketing program based on - Product, Place, Price and Promotion 

* Exploring promotional programs based on price 

* Testing the pricing strategy before implementation

Sponsored by Fox Valley Score

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