How to Sell Clients on Your New Value

Do you know how high-growth accounting firms are winning more business? Join Hinge’s Managing Partner, Dr. Lee Frederiksen shares his insights on how to position and present your firm’s new value and overcome the marketing challenges that arise at different stages of the sales and marketing funnel. He will discuss common marketing mistakes accounting firms should avoid and share the top techniques adopted by high-growth firms.

In this webinar, you’ll learn:

·         How marketing to professional services buyers has changed

·         The need for marketing: strategy, processes, resources, and technology

·         How to develop a strategic and tactical framework to confidently position and sell your new value

·         How to identify which techniques and technologies are most effective for different marketing challenges

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